Okay, we like Beyoncé and Jay Z but this may be just a little over the top. The one month old bundle of joy may be the most famous infant for the 2012 opening year and already she has a song about her, a unique name, her newly released and anticipated photos amongst other things, and it sounds like before long she will soon become a brand. The patent office currently denied several attempts from other parties wanting to trademark the name since the birth of Blue Ivy in January. The reason for denial was that the name belonged to a ‘very famous infant’.